Rite Aid Launches Facebook and Twitter Pages
Social media grows in influence and impact every day – Facebook has over 500 million active users, and more than 2 billion messages or “tweets” per month are posted on Twitter. That’s why Senior Vice President of Marketing John Learishsees these new channels as an excellent opportunity for Rite Aid to connect with existing and potential customers.
“Social media is one of the primary ways people are communicating today,” Learish says. “It spans a wide range of audiences important to Rite Aid. With these new Facebook and Twitter pages, we now have a very powerful way to get the word out about our key initiatives and what Rite Aid can offer.”
Rite Aid is using Facebook and Twitter not only to share information about itswellness+ Rewards Program, availability of flu shots, special sales and promotions, but also as a way to get customer feedback. Those who “like” the Rite Aid Facebook page or “follow” its Twitter page can comment on Rite Aid posts as well as their Rite Aid experiences.
By visiting the Pharmacy tab of the Facebook page, Rite Aid pharmacy patients can access the range of existing online pharmacy services including online refills, prescription reminder services, RX savings details and sign-up, immunization locator and sign up, and the new online pharmacist chat program that comes with free wellness+ membership.
The Facebook page is online at http://www.facebook.com/riteaid, and the Twitter page can be visited by logging in to http://twitter.com/riteaid. Both sites require users to sign up (free) before posting, although anyone can view content.