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Rite Aid Harnessing Power of Digital to Add Value, Convenience to Customer Experience

Load2Card and Facebook Exclusive Deals digital coupons a win-win for Rite Aid supplier partners, loyal customers.

It’s full-speed ahead for Rite Aid’s brick and click business, with a redesigned commercial website (see related article on RiteAid.com in this issue) and enhanced digital coupon options on RiteAid.com, Facebook and email.

ScreenshotLoad2Card, launched Jan. 2012, is a digital coupon platform available exclusively to members of Rite Aid’s wellness+ loyalty program. These loyal shoppers can browse a broad selection of digital coupons offered by national manufacturers on merchandise available online in our stores. Shoppers select coupons to “clip” and these coupons are loaded directly to their wellness+ card for redemption in our stores or online when they purchase the product using their wellness+ card or phone number.

Load2Card displays digital coupons for products Rite Aid carries that are published on sites such as Coupons.com, RedPlum.com and AOL’s Shortcuts.com to provide the widest possible selection of coupons to our customers. Load2Card coupons are redeemed only when shoppers use their wellness+ card or phone number to purchase the product, identified by UPC. Customers also use Load2Card to manage the Rite Aid +UP Rewards they earn in our stores.

To make the Load2Card process as seamless as possible, Rite Aid has partnered with Inmar, Inc., a leading technology company that operates intelligent e-commerce networks, to handle the electronic validation and clearing of the coupons. Inmar representatives will be contacting supplier partner brand teams in the coming months to discuss how easy it is to leverage the power of Load2Card to increase product sales. For more information, supplier partners may contact Inmar Account Manager Loren Splawn at loren.splawn@inmar.com or call 717-761-2633, ext. 6770.

Facebook-Exclusive Deals_BorderSupplier partners also have the opportunity to market “Exclusive Deals” directly to Rite Aid’s growing base of more than 555,000 Facebook fans. These tech-savvy shoppers redeem an average of 11% of the coupons they print from facebook.com/riteaid, eclipsing the 1-2% redemption rate expected for traditional FSI coupons. Rite Aid Facebook fans are not required to be wellness+ members, however a wellness+ card is required to redeem the coupon.

Rite Aid’s Customer Relationship Marketing team coordinates the development and placement of Exclusive Deals coupons. Supplier partners who wish to offer coupons on Rite Aid’s Facebook page or need more information should email Bill Wrightstone at wwrightstone@riteaid.com or Matt Fogarty at mfogarty@riteaid.com.

“Rite Aid’s Load2Card and Facebook Exclusive Deals coupons offer supplier partners a tremendous opportunity to market specific products directly to Rite Aid’s large and growing digital customer base at lower cost and higher rates of redemption than FSI coupons,” says Rite Aid Senior Vice President of Marketing John Learish. “We are committed to leveraging the power of digital to better serve our customers and supplier partners and I encourage our supplier partners to take advantage of this cutting-edge technology to increase product sales.”