Women’s Wear Daily Names Rite Aid Retailer of the Year
Rite Aid’s position as a leader in beauty innovation received a boost recently when the company was named Retailer of the Year for 2014 in the mass retailer category by Women’s Wear Daily, a leading national industry magazine.
In presenting the award, Women’s Wear Daily noted that Rite Aid, in the latest evolution of its popular wellness store format unveiled in Beverly Hills last May, has added independent brands not carried by the competition and focused on providing an innovative in-store experience—complete with illuminated fixtures, trained beauty advisors, and soothing images that flow on a screen above the aisles to evoke the feeling of a spa.
“Rite Aid is recapturing its business and doing so in strategic ways that are different from the competition,” the magazine quoted WSL Strategic Retail’s Wendy Liebmann as saying.
Bill Bergin, Rite Aid’s group vice president for health and beauty, accepted the award on behalf of Rite Aid in New York City on December 11. “We have worked very hard to create a superior Beauty shopping experience in our wellness stores through innovative merchandising concepts, unique and differentiating product lines and—most recently—specially trained beauty advisors,” he said. “It is gratifying that these accomplishments have been recognized by the industry and I am honored to accept this Retailer of the Year award for Rite Aid.”
The upscale beauty experience featured at Rite Aid’s Beverly Hills store—including beauty advisors who demonstrate products, educate customers on topics like color-matching and help them find the right products to achieve the latest beauty trend—is also offered in many of Rite Aid’s newest wellness stores.
Rite Aid’s wellness store format, which debuted in 2011, is part of the company’s continued commitment to providing services, products and resources to help its customers and their families live healthier lives. Wellness stores feature pharmacists with special training in diabetes care, medication management and the ability to immunize against about a dozen diseases including flu, pneumonia and shingles. The stores also feature a private pharmacist consultation room for advanced clinical services and offer hundreds of new health and wellness products including organic and gluten-free foods, an expanded caregiver section, all-natural personal care and home care products and fitness and workout equipment.