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+Up Rewards Offering Even More Value To wellness+ Members

Plus Ups

Rite Aid is providing even more value to members of its wellness+ Rewards Program with +Up Rewards, which give wellness+ members discounts on future front-end purchases when they buy participating products.

For example, customers who used a wellness+ card to purchase Edy’s Ice Cream the week of July 4 in participating markets received a $1 +Up Reward printed at the bottom of their receipt. This $1 off coupon can be used toward their next front-end purchase.

The company began using its circular to promote +Up Rewards in June and since then has featured an increasing number of products through the +Up Rewards program, says Senior Vice President of MarketingJohn Learish.