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The Rite Aid Foundation Increases Support to Children’s Charities Through KidCents’ Big Hearts Give Challenge and National Strategic Partnerships

Recently, The Rite Aid Foundation introduced the “Big Hearts Give Challenge” to help KidCents charity partners raise awareness of their status as a KidCents charity, grow their donor network and earn additional funds for their organization.

As a result of this special challenge, 182 KidCents charities earned Big Hearts Give grants totaling nearly $1.6 million, which were awarded during special check presentations in Rite Aid stores across the country throughout the month of February.

CEO of Rite Aid Stores and President of Rite Aid Corporation Ken Martindale, who is also the president of The Rite Aid Foundation, kicked off the month-long celebration by presenting a $12,500 donation to Nativity School of Harrisburg, a privately run, independent, non-denominational, faith-based preparatory middle school for boys in Harrisburg. In the weeks leading up to the presentation, Rite Aid associates worked together to complete a makeover of the school’s reading room.

In Richmond, Va., volunteers from Rite Aid spent the day with athletes from Special Olympics Virginia and presented a $10,000 donation. Click the image below to view video.

Since its debut in 2013, The Rite Aid Foundation’s KidCents program has developed into an amazingly effective vehicle for change. This phenomenal success has allowed The Rite Aid Foundation to expand the reach of KidCents by developing strategic partnerships with national nonprofit organizations.

The first national partnership was announced last year, when The Foundation provided 274 scholarships through a $1.3 million donation to Folds of Honor, a nonprofit organization dedicated to providing educational scholarships to children of fallen or disabled veterans.

In January, The Foundation announced its second national strategic partnership with a $2 million multi-year donation to The Fred Rogers Company—a nonprofit organization that specializes in creating quality children’s programming for public television. The donation is being used to support programming for Daniel Tiger’s Neighborhood, the Emmy-nominated children’s series that airs daily on PBS KIDS.


From left, The Fred Rogers Company President William Isler, Daniel Tiger and Rite Aid CEO of Stores and President of Rite Aid Corporation Ken Martindale, who also serves as president of The Rite Aid Foundation, celebrate a $2 million donation to support childhood development.

“We are so grateful to The Rite Aid Foundation for its invaluable support, which will allow us to continue to positively reach and connect with millions of young children and their families throughout the U.S.,” said The Fred Rogers Company President William Isler. “We look forward to serving many more families in the years to come with the help of this generous grant.”

Click the image below to watch as Rite Aid associates, members of the Fred Rogers organization and representatives from MARC USA, Rite Aid’s long-time Pittsburgh-based marketing agency, attend a press conference at Pittsburgh’s Heinz History Center to announce the Foundation’s donation.