Supplier Partners Embrace RA50 Spirit
RA50, Rite Aid’s popular 50th anniversary campaign, is bringing 50 Acts of Wellness to 12 key markets throughout the chain and channeling the additional volunteer support of thousands of associates and customers – as well as some of our enthusiastic supplier partners who have added their support to the mix.
A number of supplier partners expressed an interest in joining the RA50 volunteer movement after we announced the Sept. 12 launch of the first of 50 corporate Acts of Wellness and have joined forces with us by donating products or assisting in the volunteer efforts. Still others plan to support the campaign with their own Acts of Wellness.
A team from The Dowell Group joined Team Rite Aid in the American Diabetes Association’s Step Out Walk for Diabetes in Harrisburg, Pa., on Oct. 7. And that was just the beginning. The Dowell Group has a company goal of participating in 50 Acts of Wellness and 500 hours of community service. “This is a terrific opportunity for us all to give back, not only for Rite Aid, but also for ourselves,” says Dowell President and Chief Executive Officer Jerry Dowell. The Dowell Group’s 50 Acts of Wellness include plans to help at a Ronald McDonald House, serve meals at a soup kitchen for the homeless, pack and sort food at a local food bank, greet troops arriving home from Afghanistan and numerous other community outreach projects.
Rite Aid supplier partner Reckitt Benckiser Group got involved by supplying Lysol products and cleaning kits for schools and underprivileged mothers – complete with educational material and tools to encourage cleanliness and good hygiene.
The Emerson Group sponsored TV Billboards on an NBC affiliate station in Philadelphia, Pa., and online advertisements to promote the RA50 Acts of Wellness campaign and the events planned for the Philadelphia area.
Supplier partners Unilever and Pfizer are also planning to get involved in upcoming Acts of Wellness.
“I’m really proud of our Acts of Wellness campaign and thank our supplier partners for their generous offers of support and involvement,” says Senior Vice President of Marketing John Learish. “These wellness events are fantastic, and it’s a great idea for us to combine our efforts to maximize support for the communities in which we operate.”
Supplier partners are encouraged to visit RA50.com for complete coverage of the RA50 campaign and Acts of Wellness. Supplier partners who wish to get involved should contact their respective category manager or Divisional Vice President for details. A special microsite, RA50.com/suppliers, is available for supplier partners who organize their own Acts of Wellness to upload information and photos of their events.
Rite Aid’s corporate Acts of Wellness comprise diverse activities across the chain, such as:
- Organizing dozens of children from a Boys & Girls Club into a “fitness flash mob” directed by fitness expert Denise Austin
- Providing wellness kits with supplies to firefighters, school crossing guards, school nurses and pre-school teachers to recognize them for their hard work and contributions to the community
- Sponsoring the kick-off event for a youth wellness program that encourages children to run a marathon incrementally throughout the school year to encourage an active lifestyle, combat obesity and promote diabetes awareness for participants and their families.
- Delivering cribs and new family kits to families with newborn children at a community children’s center
- Sponsoring the Steamtown Marathon and providing water to the runners at the location of the company’s first store in Scranton, PA.
The Acts of Wellness campaign has visited Cleveland, Detroit, Portland, Los Angeles, Atlanta, Norfolk and New York during the past few weeks.
In addition to the Acts of Wellness volunteer movement, the RA50 campaign also includes special customer promotions in January and February.