Supplier Advisory Board Meets in Las Vegas, Nevada
Rite Aid’s category management team and supplier partners gathered in Las Vegas, Nevada, on March 28 for the bi-annual Supplier Advisory Board (SAB) meeting.
Tony Montini, Rite Aid executive vice president of merchandising and distribution, and Ernie Richardsen, group vice president of pharmaceutical purchasing and managed care, welcomed supplier partners and outlined the day’s objectives before introducing Rite Aid Chairman and CEO John Standley and CEO of Rite Aid Stores and President of Rite Aid Corporation Ken Martindale to answer questions from supplier partners.
Following the question and answer session, the SAB members attended breakout sessions to discuss upcoming SAB projects. Pharmaceutical supplier partners attended one session, while the non-pharmaceutical supplier partners divided into five teams to discuss the following areas:
- Driving Greater Success from Plenti
- Optimizing Sales and Margin from Promotional Space
- Winning with Millennials
- Best-in-Class New Item Launch
Each of these five teams was responsible for vetting their focus area for potential impact to the mutual businesses and for developing creative ideas on how to drive positive results. After the discussion, each team representative presented their team’s case study and justifications for selecting their project as one of the three to go forward.
Jon Galatis of MARC USA presented ideas on how to drive greater success from wellness+ with Plenti, focusing on ways to improve customer engagement and effectively measure Plenti promotion success.
Doug Rhoads from Daymon Worldwide then described innovative ways to optimize sales and margin from promotional space, concentrating on opportunities offered by in-store promotions. This presentation was followed by Paul Consorte from Coca-Cola, who discussed opportunities to improve Rite Aid’s appeal with Millennials in product, promotion, marketing, messaging and merchandising.
Bob Himler, Rite Aid vice president of private brand development and Rahul Gupta of Anheuser-Busch, next presented innovative methods to improve sustainability, focusing on how Rite Aid, by working with its supplier partners, can meet regulatory requirements and demonstrate its commitment to being a caring neighbor.
The final presentation, delivered by Adam Seston from Unilever and Jen Roush, Rite Aid category manager, discussed how Rite Aid can consistently beat the competition by delivering a best-in-class new item launch.
The goal of the SAB’s research and collaboration efforts is to help drive efficiency and consistency between Rite Aid and its supplier partners.