Rite Aid Wraps Up 2017 CMN Hospitals Miracle Balloon Campaign
The Rite Aid team recently completed its 23rd annual Miracle Balloon campaign to support Children’s Miracle Network Hospitals, raising nearly $4.7 million during the 7-week campaign.
From March 19 through May 6, associates asked every customer if they would like to support their local CMN Hospital by purchasing a $1 paper Miracle Balloon, which included $7 in coupon offers for select products sold at Rite Aid.
In addition to selling Miracle Balloons, Rite Aid teams hosted a variety of special fundraisers such as car shows, motorcycle rides, golf and fishing tournaments, plant and flower sales and car washes. All proceeds support local CMN Hospitals in communities served by Rite Aid.
“For nearly 25 years, Rite Aid has been a proud sponsor of Children’s Miracle Network Hospitals,” said Ken Martindale, CEO of Rite Aid stores, president of Rite Aid Corporation and president of The Rite Aid Foundation. “Thanks to the tremendous efforts of our associates to raise funds during the campaign and the generosity of our valued supplier partners and customers, we’re able to help make miracles happen for children being treated at the 95 hospitals we support across the country.”
The 2017 campaign marks Rite Aid’s 23rd year of fundraising for the organization, which helps provide pediatric equipment, treatments, research, therapy programs and charitable care benefiting sick and injured kids. Since becoming a partner in 1994, Rite Aid has raised nearly $81 million for CMN Hospitals, making Rite Aid the organization’s sixth largest corporate partner.
Rite Aid’s valued supplier partners are strongly committed to supporting Rite Aid’s efforts to raise funds, and once again this year, many will participate in the 15th Annual CMNH Golf Tournament planned for May 22 near the company’s corporate headquarters in south central Pennsylvania.
“With the enthusiastic support of our supplier partners, we are making a real difference in our communities by helping sick and injured children receive the expert care and treatment they need,” said Tony Montini, Rite Aid executive vice president of merchandising and distribution. “We are very grateful for their generosity and continued commitment to CMN Hospitals.”
CMN Hospitals provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, CMN Hospitals has raised more than $5 billion, most of it $1 at a time through sales of the charity’s iconic Miracle Balloons.
“We are so grateful for Rite Aid’s continued support,” said John Lauck, CMN Hospitals’ president and CEO. “We applaud their unwavering commitment to improve the lives of sick and injured children.”