Rite Aid To Offer Value For Holiday Shoppers
Still reeling from financial pressure of the worst economic recession since the 1930s, shoppers continue to search for value when deciding where to shop and what to buy. The upcoming holiday season is expected to be no different.
“Customers are demanding value,” says Senior Vice President of Marketing John Learish. “We’ve seen much heavier coupon use and also more activity in our Single Check Rebate program.”
In response to those trends, Rite Aid is planning for several value-based promotions to attract holiday shoppers. One is the return of Gift of Savings, which runs Nov. 22 through Dec. 24. Customers spending $25-$50 will get back $5, those spending $51-$100 will get back $10 and customers spending more than $100 will get back $20. To receive their rebate, customers enter receipt information through www.RiteAid.com or by mailing a brochure available in stores. The deadline to submit receipts is Jan. 25 and gift certificates are mailed directly to the customer’s home.
And with more shoppers making holiday purchases online, Rite Aid plans to boost its web presence during the holidays through banner ads on media sites and search engines. In addition, this will be the first full holiday shopping season for Rite Aid’s online store, which debuted last December, and Learish says customers will find exclusive savings when using the online store. Online shoppers will also find deals for products available at Rite Aid through www.coupons.com and the company’s Video Values program, which continues to perform well, Learish says.
The company will also release a brand new Holiday Gift Guide that will be available to customers at the greeter fixture located at the front of each store. The 28-page guide features toys, electronics, fragrances, cosmetics, holiday-themed tins and last-minute gift ideas. Learish expects gift guides to be delivered to stores by early November.