Rite Aid Supplier Partners Recognized for Sponsorship, Special Support of Folds of Honor DreamShip
At the 16th annual Rite Aid Foundation Charity Golf Classic in Las Vegas, Nevada, The Rite Aid Foundation honored Rite Aid supplier partners Johnson & Johnson, Nestle, Unilever and MARC USA with the “DreamShip Spirit” award to recognize their support and sponsorship of DreamShip—a hot-air balloon traversing the country to raise awareness and donations for Folds of Honor.
Folds of Honor, a KidCents-affiliated charity dedicated to providing educational scholarships to children of fallen or disabled service members, partnered with The Rite Aid Foundation to launch the DreamShip tour last fall with financial support from Johnson & Johnson, Nestle and Unilever. MARC USA is hosting the DreamShip website and providing marketing and communications support for the tour.
“In addition to our three-year, $6 million commitment that provides Folds of Honor scholarships, we wanted to do something that would enable Folds of Honor’s mission to soar to new heights. That’s when DreamShip came to life,” said Ken Martindale, CEO of Rite Aid stores, president of Rite Aid Corporation and president of The Rite Aid Foundation. “Our supplier partners Johnson & Johnson, Nestle and Unilever have been instrumental in making the DreamShip’s journey possible. Along with the MARC USA advertising team, these supplier partners deserve to be recognized for their tremendous contributions of time, talent and resources that have helped lift up the dreams of children.”
The Rite Aid Foundation’s KidCents program is an easy way for Rite Aid customers to help organizations improve the health and wellbeing of children, simply by rounding up their change to support the program’s mission or one of more than 440 nonprofit, kid-focused organizations affiliated with KidCents.
Since its launch last fall, the DreamShip has made appearances at events like the International Balloon Fiesta in Albuquerque, the Folds of Honor QuikTrip 500 NASCAR race held at the Atlanta Motor Speedway and the Kentucky Derby.
Details on the DreamShip tour, including photos and the tour schedule, are available online at http://www.thedreamship.org.