Rite Aid Supplier Partners of the Year Set High Standards for Success
Each year, Rite Aid recognizes and honors supplier partners whose efforts have had the most impact on their collective business during the year. These “Supplier Partner of the Year” awards were announced at the Annual Supplier Conference, held this year in Harrisburg, PA, on Sept. 10-11.
Rite Aid Chairman and Chief Executive Officer John Standley, President and Chief Operating Officer Ken Martindale, and Chief Financial and Chief Administrative Officer Frank Vitrano joined Executive Vice President of Merchandising Tony Montini in presenting the “Supplier Partner of the Year” award to three supplier partners who have demonstrated thoughtful creativity, an excellent approach to collaboration and outstanding attention to detail.
This year’s award winners are The Perrigo Group, The Kayser-Roth Corporation and The Bayer Corporation. “These supplier partners set the bar for success,” Montini remarked. “I congratulate and thank them, along with all of our valued supplier partners, for their outstanding efforts and contributions to our continued success.”
The Perrigo Group’s innovative and strategic approach to private brands through creative marketing support rivals that of any national brand. On-pack IRCs and free movie ticket and gas promotions tied to custom PDQ displays were noted as some of the innovative marketing programs integrated into its promotional strategy this past year. Rite Aid and Perrigo Group also co-developed a program to provide product samples and educational materials to physicians and consumers at the Academy of Family Physicians in both Philadelphia and San Diego. Perrigo Group’s commitment to Rite Aid has delivered a 12 percent increase in sales with an 11 percent increase in profit.
The Kayser-Roth Corporation represents a great example of turning a negatively trending category into a success story by infusing it with innovation and excitement. With consumers not wearing hosiery as frequently as they once did, Kayser-Roth created a totally new look to the category by redesigning offerings to include colorful leggings and tights, which attracted new and younger consumers. This willingness to challenge the status quo and not accept declining trends serves as an inspiration. The team delivered an amazing 42 percent increase in sales and an even more impressive profit increase of 56 percent!
At a time when some other OTC brands experienced unfortunate supply issues, The Bayer Corporation proved to be best-in-class by continuing to partner with Rite Aid in developing collaborative plans to close sales gaps. Bayer plays a leadership role in combining consumer and category insights with 1010 data to drive actionable outcomes and has been a leading partner in using this data to help spearhead one of the CRM programs Rite Aid is developing. Over the past year, Bayer has delivered a 7-percent sales increase and a 10-percent profit increase.