Rite Aid Stepping Out To Fight Diabetes
It’s a serious disease with deadly consequences. According to theAmerican Diabetes Association (ADA), one out of 13 Americans has been diagnosed with diabetes and many more have the disease but don’t know it.
“Unfortunately, it is perceived as a condition that is life altering, not life threatening, and that is just not true,” says John Learish, senior vice president of marketing. “Diabetes doubles the risk of heart attack or stroke and the death rate from diabetes continues to grow, killing more Americans each year than breast cancer and AIDs combined. That’s why it’s so important for us to empower our associates, customers and patients to help fight this disease.”
Throughout the months of October, November and December, Rite Aid is supporting the ADA’s efforts to raise awareness and fight diabetes through product displays, informational guides, newsletters, email communications, a wellness+ Rewards Program promotion and on the company’s website, www.RiteAid.com.
Visitors to www.RiteAid.com/stopdiabetes can take a test to assess their risk for diabetes, find information on how to manage the disease through diet and exercise, use journaling tools to track glucose levels and donate money to support ADA research and awareness programs.
Rite Aid customers can shop a special end cap featuring products for patients with diabetes andwellness+ members will receive a $5 +Up Reward when they spend $30 on select diabetes products.
On Nov. 2-4, Diabetes Solutions Days were held at 1,200 Rite Aid locations, four times the number that participated last year. The event offered free blood glucose and cholesterol screenings, free blood pressure checks and free Body Mass Index (BMI) readings.
Also in November, all Rite Aid stores are raising funds for the ADA through the annual diabetes pin-up program, where customers pay $1 for a paper diabetes icon that is then displayed in stores.