Rite Aid Recognizes Johnson & Johnson’s ‘Innovative Spirit’
The “Innovative Spirit” award reflects Rite Aid’s focus on promoting innovative ideas and recognizing the extraordinary collaborative efforts of the company’s supplier partners and category management teams. Teams considered for this prestigious award exemplify the highest level of innovative thinking—backed by collaboration, strong teamwork and cooperation.
Rite Aid announced the winner of the 2016 Innovative Spirit award at the Annual Supplier Conference in Hershey, Pennsylvania. Ken Martindale, CEO of Rite Aid stores and president of Rite Aid Corporation, and Senior Vice President of Marketing John Learish joined Executive Vice President of Merchandising and Distribution Tony Montini in presenting the Innovative Spirit award to Rite Aid supplier partner Johnson & Johnson.
A few years ago, the creative team at Johnson & Johnson led the effort to develop SEAL, an innovative merchandising solution originally designed for the OTC categories that has since been incorporated into every Rite Aid Wellness store remodel. Following this success, they created “GEM,” an equally exciting approach to merchandising the Beauty categories.
The strategy behind GEM, which stands for “Guide, Engage and Motivate,” is to draw shoppers into the department and drive incremental purchases by presenting them with new ideas and techniques to meet their evolving health and beauty needs.
“Over the past year, Johnson & Johnson has helped us apply the GEM merchandising approach to the skin care category, resulting in remarkable double-digit increases in skin care sales in test stores,” Montini said. “Johnson & Johnson consistently creates and refines innovative and effective merchandising solutions that help to differentiate us from the competition.”
Rite Aid congratulates Johnson & Johnson, winner of the 2016 Innovative Spirit award, and thanks the team for their creativity, collaboration and teamwork.
The names of this year’s winners are engraved on the Crystal Aspire Prism, which symbolizes the cutting-edge nature of retail innovation and the convergence of many ideas and technologies into singular, smooth experiences that delight Rite Aid customers and drive the collective business of Rite Aid and its supplier partners.
Rite Aid also thanks finalists Proctor and Gamble Company and Compass Health for their outstanding contributions.