Rite Aid Pumps Up Heart Health Awareness
As part of a 9-week Heart Health Campaign that runs through April 3, Rite Aid is urging customers to “know their numbers” – as in blood pressure, cholesterol, glucose, body mass index and waist circumference – to reduce their risk for developing heart disease.
In-store signs are urging customers to visit their pharmacist and receive a free blood pressure check. Additional signs inform shoppers that normal blood pressure is “Less than 120 over less than 80.”
At the same time, Rite Aid has released a free Heart Health Guide – available in stores and at RiteAid.com – and Heart health-related items are featured on a special end cap in stores.
In addition, Rite Aid is partnering with the American Heart Association to remind women that they are also at risk for developing cardiovascular disease, which is often perceived to be a man’s disease.
Through Feb. 29, Rite Aid is raising awareness and funds for the Go Red For Women movement by asking customers if they would like to purchase a $1 Red Dress pin-up, which includes $9 in coupons for digital photo prints and Rite Aid Brand items such as ibuprofen, batteries and hand sanitizer. All proceeds from pin-up sales go directly to the American Heart Association.