Rite Aid Presents Annual Awards of Excellence
Excellence awards honoring the year’s top supplier partners, outstanding collaborative partnerships and high achievement in the area of category management were presented during this year’s Supplier Conference in Harrisburg, PA.
SUPPLIERS OF THE YEAR
Over the past year, Alberto Culver has become an important member of Rite Aid’s Supplier Advisory Board, in particular the Micromarketing Committee. The Alberto Culver team uses this position to continually look for ways to drive higher lifts with stronger promotions, such as making Rite Aid the only retailer with Buy One Get One Free on TRESemme, Single Check Rebate overlays, and completely changing the Nexxus promotional strategy. They also support the fast start pilot of Rite Aid’s successful Video Values program. Although their current programs have been a major success, they continue to evolve and expand their offerings each year.
Cadbury took a leadership position in the gum and mint business and through a focused and collaborative effort, this team significantly increased sales in this category. They strongly support a number of different programs, including community events and incremental projects like off shelf programs, coupon books, ROPs and special market ads. Cadbury provided an analyst to support Rite Aid during the basic planogram process, and helped to set up the planogram in the model store.
The strong promotions Dreyers put together for a number of their brands this year helped Rite Aid gain a leading market share position against competitors for the ice cream category. Their promotions, coupled with their participation in a wide variety of Rite Aid programs, led to a significant increase in sales over last year. Dreyers exemplifies a true mutual partnership approach, consistently participating in collaborative business planning sessions.
GE has partnered with Rite Aid to turn around a declining category. The hard work put forth has improved dollar volume in the CFL, General Purpose, and Reveal categories. The CFL category is up significantly thanks to utility promotions that GE helped deliver in 13 states, at no cost to Rite Aid. They’ve been hands-on partners in helping develop a number of endcaps and planograms, and actively participate in monthly TPRs, Single Check Rebates, and Circular scandowns. In addition, GE has been a constant participant in the Rite Aid Foundation Charity Golf event in Las Vegas, and a big supporter of Children’s Miracle Network annual fundraiser.
Iovate believes in Rite Aid’s future and in turn has invested strongly in the business over the past year. As a result of this team’s partnering efforts, Iovate has seen a generous sales growth over last year. Iovate’s dedication to collaborative planning with Rite Aid has resulted in strong growth in a number of their key categories.
For many years, L’Oreal has been a very strong partner with Rite Aid, supporting the cosmetic planogram reset project both last year and this year through incremental financial and personnel support. L’Oreal has committed to the diamond level for the Game of Life, and has worked to accommodate company goals and objectives, including generously increasing their color cosmetics business this year.
Congratulations to all of Rite Aid’s Suppliers of the Year. Your efforts throughout the year and strong commitment to Rite Aid’s success are greatly appreciated.
COLLABORATIVE SPIRIT AWARD
This year’s winner of the prestigious Collaborative Spirit Award went to Pepsi Co. Director of Sales Tony Profili, Frito Lay National Account Manager Charlotte Schlee, Rite Aid Category Manager Brian Shanahan and Rite Aid Buyer Michelle Rebello for their high level of teamwork while implementing innovative programs that helped develop significant incremental growth.
“Each member of this team was willing to go the extra mile to create unique programs that paid dividends for their company and for Rite Aid,” says Senior Vice President of Category Management Bryan Shirtliff.
Shirtliff said that because of the team’s tireless efforts, customers are buying more single-serve bags of snacks thanks to new racks located beneath the cash registers of about 1,500 stores. In addition to the new racks – which have netted a significant increase in incremental sales – Frito-Lay played a key role in developing salty snack displays located in the front of all stores, revising the salty snacks planogram for all stores and re-working display plans for Manhattan stores.
The Collaborative Spirit Award is presented to a team of supplier partners and category management based on the creation, design, and implementation of new and innovative programs that help to develop significant incremental growth for both Rite Aid and its suppliers. Nominated teams exhibit a high level of collaboration and exemplify strong teamwork and cooperation.
CATEGORY MANAGER & ASSOCIATE CATEGORY MANAGER OF THE YEAR
For outstanding achievement in the vitamin and nutritional category, Category Manager Ric Clarke took home the Category Manager of the Year Award; while his teammate Associate Category Manager Jeannette Buck was recognized for her outstanding efforts as Associate Category Manager of the Year. Both Ric and Jeannette led the way in making vitamin and nutritional products “one of the real success stories in year-over-year sales,” said Senior Vice President of Category Management Bryan Shirtliff during the awards presentation at the company’s annual Supplier Conference.