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Rite Aid Looking To Further Enhance KidCents Program

KidCents Girl

Since its successful launch last August, The Rite Aid Foundation’s KidCents program has forever transformed the way we look at change from a dollar.

KidCents offers Rite Aid customers the opportunity to “round up” their purchases to the nearest dollar at check out, with proceeds supporting non-profit organizations that align with The Rite Aid Foundation’s mission to improve the health and well-being of children in the communities we serve.

With the program off to a strong start, The Rite Aid Foundation now has plans to enhance KidCents to offer participants more personal choice in directing their contributions. This next phase of KidCents is expected to launch later this year and will provide Rite Aid’s wellness+ members with the option to direct their contributions to their favorite children’s charity.

“I’m very excited about KidCents and the promise it holds for both our company and the children we are helping through the program,” says Rite Aid President and Chief Operating Officer Ken Martindale, who is also the president of The Rite Aid Foundation. “While KidCents is off to a great start, we’ve only just begun.”

Martindale adds that the support of supplier partners—through participation in fundraisers such as The Annual Rite Aid Foundation Charity Golf Classic—has and will continue to play a critical role in helping The Rite Aid Foundation support local communities through programs like KidCents.

“We truly appreciate the support of our supplier partners on all fronts, whether we’re working to grow our business or working to improve the lives of children in our communities” Martindale says.

In addition to launching KidCents, The Rite Aid Foundation awarded a record-breaking 285 grants in 2013, including grants of more than $1.8 million to kid-focused health and wellness programs like animal-assisted therapy for children with disabilities, summer camps for kids with special needs, after-school health and fitness programs for at-risk youth and support services to children who are victims of abuse or neglect.

Since its inception in 2001, The Rite Aid Foundation has awarded more than $17 million to benefit the communities we serve.