Rite Aid Leveraging Technology To Enhance The Customer ExperienceWhether it’s a new app for smartphones, value-based promotions to engage Facebook fans or text messages alerting patients that their prescription is ready, Rite Aid continues to leverage popular and innovative technologies to engage customers, reach new audiences and enhance the shopping experience.
In March, Rite Aid released a free mobile app offering one-click prescription refill scanning, locations and features of the nearest Rite Aid stores, and weekly sales and promotions.
The app is available for Android and iPhone operating systems.
“With this new app, Rite Aid is ready to further engage customers when and how they choose to communicate, adding relevant services inside the app that increase the convenience and value we can offer,” says Senior Vice President of Marketing John Learish.Members of Rite Aid’s free customer loyalty program wellness+ can even manage their accounts from anywhere, including checking the amount of their accrued wellness+ points, or using Rite Aid’s Load2Card program to virtually clip and add coupons to their wellness+ card for instant register savings. At the same time, Rite Aid is collaborating with supplier partners to strengthen its presence on Facebook through engaging promotions that are attracting new Facebook fans.
In December, Rite Aid unveiled 25 Deals of Christmas, which offered Facebook fans high-value coupons for hot gifts including beauty supplies, men’s grooming gift sets, electronics and toys. The promotion centered around “The Rites,” a virtual family of five that included “Deal Digger” Mama Rite, “Procrastinating” Papa Rite and “Prepared & Preppy” Patrick Rite. According to Customer Relationship Manager Zach Barkus, it was Rite Aid’s most successful Facebook promotion to date, attracting more than 30,000 fans and over half a million page views.
Barkus says Rite Aid will continue to work closely with supplier partners to create promotions that provide value and engage the social media community.
Meanwhile, more customers are taking advantage of text, phone and email alerts that inform customers when their prescription refills are due or when their prescription is ready for pickup. Alerts can also notify patients to call the store if the pharmacist needs additional information or if the pharmacist is waiting for additional information from the patient’s doctor.
According to Director of Technology and Operations Support Donna Litwak, enrollment in the service has significantly increased after last fall’s in-store sign-up campaign.
“Patients appreciate the convenience these alerts provide,” says Litwak. “They’re great for patients who want to drop off their prescription and then run a few errands, or for patients whose medications are electronically transmitted through e-prescribe technology.”