Rite Aid Honors Pharmavite with ‘Innovative Spirit’ Award
The “Innovative Spirit” award reflects Rite Aid’s focus on promoting innovative ideas and recognizing the extraordinary collaborative efforts of the company’s supplier partners and category management teams. Teams considered for this prestigious award exemplify the highest level of innovative thinking—backed by collaboration, strong teamwork and cooperation.
Rite Aid announced the winner of the 2017 Innovative Spirit award at the Annual Supplier Conference in Hershey, Pennsylvania. Rite Aid Executive Vice President of Merchandising and Distribution Tony Montini joined Senior Vice President of Marketing John Learish in presenting the Innovative Spirit award to Rite Aid supplier partner Pharmavite.
Pharmavite’s outstanding leadership and tireless efforts in the Vitamins category have increased sales and profits and created a better shopping experience in this challenging category. A great example is how customers can now get answers to their questions about nutritional needs by using a specialized kiosk, which leverages pick-to-light technology to guide shoppers to the product that specifically meets their wants and needs.
“The Pharmavite team understands the importance of “Presentation” and has developed a next-generation merchandising experience to make Vitamin shopping easier for our customers,” Montini said. “This innovative merchandising presentation led to an increase in Vitamin customer counts, which is expected to continue to escalate as customers acclimate themselves to this unique feature. Thanks to their efforts, Rite Aid is in a position to better serve our customers with a Best-in-Class Vitamin shopping experience.”
Rite Aid congratulates Pharmavite, winner of the 2017 Innovative Spirit award, and thanks the team for their creativity, collaboration and teamwork.
The names of this year’s winners are engraved on the Crystal Aspire Prism, which symbolizes the cutting-edge nature of retail innovation and the convergence of many ideas and technologies into singular, smooth experiences that delight Rite Aid customers and drive the collective business of Rite Aid and its supplier partners.
Rite Aid also thanks finalists Newell/Rubbermaid and Unilever for their outstanding contributions.