Rite Aid Gears Up for Bigger, Better Flu Shot Campaign in 2012-13
On the heels of last year’s highly successful flu immunization program, Rite Aid is gearing up for an even bigger campaign during the 2012-13 season.
Associates are installing the most comprehensive sign kit of the year – the primary message to customers being “Don’t Hide From The Flu” – and pharmacists have received their first shipments of the flu vaccine.
As the flu shot business moves into high gear in September and October, television and radio ads will be airing to remind patients to visit their Rite Aid pharmacy.
It’s all part of a comprehensive, company-wide effort to increase awareness about the convenience of getting a flu shot at any Rite Aid pharmacy. Efforts to grow the company’s flu immunization business continued even after last year’s flu season, when nearly 1.5 million shots were administered.
Rite Aid’s pharmacy vaccination program, which targets more than a dozen diseases including flu, earned the company the American Pharmacists Association (APhA) Immunization Champion award in the national corporation/institution category last year. This prestigious award recognized Rite Aid’s company-wide commitment to boosting the public immunization rates for flu and other preventable diseases.
“Our flu immunization program is an opportunity to show our communities that we can provide care beyond prescriptions,” says Executive Vice President of Pharmacy Robert Thompson. “By providing these services, we form stronger relationships with our patients and demonstrate the value of community pharmacy.”
In addition to asking each and every customer if they have had a flu shot, field leaders and store teams have also been reaching out to local businesses, senior centers and community organizations to let them know that Rite Aid can provide easy access to flu shots for their employees, residents and members. Rite Aid suppliers are especially encouraged to take advantage of these outreach efforts by contacting Pharmacy Clinical Services Specialist Becki Kintz by phone at 717-214-2517 or email at email@example.com to request an on-site immunization clinic at their offices, factories or company facilities.
Again this year, those getting their flu shot at Rite Aid will earn exclusive savings such as a $100 coupon book. In states where points can be earned for prescriptions, members of the wellness+loyalty program receive 25 points per shot toward earning silver or gold status.
It’s all the more reason for customers to take advantage of the convenience of visiting Rite Aid for their flu shots, which require no appointment and can be received during the evening and weekend hours when doctors’ offices are typically closed.
Flu can lead to serious health complications, including hospitalization or even death. The Centers For Disease Control (CDC) recommends that everyone older than six months of age receive a flu shot every year – as soon as the vaccine becomes available.
This year’s vaccine protects against two additional strains of flu that were active in the Southern Hemisphere but not included in the vaccine distributed last year in the U.S.
According to Director of Field Clinical Services Rick Mohall, only about 40 to 45 percent of the U.S. population receives a flu vaccination each year, “so we have a great opportunity to encourage more Americans to protect themselves, their families and everyone they interact with from getting the flu.”