Rite Aid Focused on Helping Customers Fight the Flu
Now that flu season is here, one of Rite Aid’s most significant health and wellness initiatives is underway as associates are once again encouraging customers to visit the pharmacy counter for their seasonal flu shot—a proactive step that can prevent serious illness and the spread of flu in local communities.
The Centers for Disease Control (CDC) recommends an annual flu shot for everyone 6 months of age and older to help prevent serious illness and the spread of flu in local communities. It takes about two weeks after vaccination for antibodies that protect against influenza to fully develop in the body.
Getting a flu shot is the first and most important step in protecting against the flu and its potentially serious complications. In addition to helping prevent hospitalizations, flu shots can even help save lives, particularly for seniors and patients with chronic illness.
No appointment is necessary to get a flu shot from a Rite Aid Certified Immunizing Pharmacist at any Rite Aid store, and pharmacist vaccinations are covered by most insurance plans.
To help supplier partners shield their workforce from the flu, Rite Aid has a team dedicated to planning and implementing onsite workplace flu clinics staffed by certified immunizing Rite Aid pharmacists. The company also offers supplier partners vouchers employees can use to receive a flu shot at any Rite Aid pharmacy. In addition, immunizations against other vaccine-preventable diseases are available for employees, subject to state regulations. For more information, supplier partners can visit www.shieldmyworkforce.com or call 1-800-622-2106.
For Rite Aid, the annual flu shot campaign has important ramifications that extend far beyond reaching short-term business goals. Giving flu shots is perhaps the most powerful example of how pharmacists can provide meaningful care beyond prescriptions.
“With each successful flu campaign, we are building the case that our pharmacists and their support teams have the expertise and skills to provide more types of healthcare services, which will ultimately make it easier for patients in our communities to get the care they need,” said Executive Vice President of Pharmacy Jocelyn Konrad.
In addition, Konrad said Rite Aid’s annual flu shot campaigns provide a great opportunity for pharmacists to build stronger personal relationships with their patients and gain a deeper understanding of their total healthcare needs.
“Our flu shot campaign is a tremendous opportunity to show our communities that we care about their health and wellness and are committed to delivering a consistently outstanding experience,” said Konrad. “I’m really excited to see how we work together to help protect even more patients from the flu this year.”
Rite Aid has also begun a comprehensive marketing campaign that features radio advertising—including ads on music streaming services Spotify and Pandora—along with targeted promotions on digital and social media (see related article in this issue).