Rite Aid Exceeds $50 Million Fundraising Milestone For CMN HospitalsAfter 17 years of fundraising, Rite Aid has reached a significant milestone by becoming just the sixth Children’s Miracle Network Hospitals sponsor to exceed the $50 million mark.
Rite Aid raised many of those dollars through the sale of $1 paper Miracle Balloons during special campaigns held each year. Rite Aid associates raised additional funds throughout each year by hosting golf tournaments, car washes and bake sales, just to name a few. Rite Aid supplier partners also played an important role in Rite Aid’s fundraising for CMNH, from providing the coupons for Miracle Balloons to supporting special fundraisers across the chain, including the corporate car wash held each summer. The funds raised by Rite Aid support 117 Children’s Miracle Network Hospitals, which use the money to provide critical care, purchase life-saving equipment and fund ground-breaking research.
The company eclipsed $50 million on May 23 and held in-store celebrations throughout the week to thank customers for their support. Events held in Atlanta, Ga., Buffalo and Bronx, N.Y., Hershey, Pa., Norfolk, Va. and Eugene, Ore. featured raffles, giveaways and appearances by Miracle Children who have been helped by the money Rite Aid has raised.
“I want to thank our supplier partners for their support of this worthy cause,” says Rite Aid President and CEO John Standley. “It’s one of Rite Aid’s core values to be a caring neighbor and through our partnership with Children’s Miracle Network Hospitals, we’re helping to make miracles happen for sick and injured children right in our own communities.”
The paper Miracle Balloon sold in stores this year included $8 in manufacturer’s coupons for discounts on items such as Essie nail enamel, Claritin, Mrs. Fields cookies, Lysol wipes, Colgate toothbrushes or No-Nonsense products.