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Rite Aid Brand Super Value Days Offer Spectacular Savings For Customers

rabrand logoRite Aid Brand’s biggest event of the year kicked off Dec. 27 with the beginning of Super Value Days, a nine-week promotion that showcases the quality, value and savings offered by the company’s private label.

More than 200 items have been specially priced at under $4, including cough, cold and flu items, beauty and skin care products, everyday household items and snacks. In addition, new snacks such as Trail Mix, Iced Oatmeal Cookies and Vanilla Sugar Wafers will be introduced during the event.

“January and February can be the toughest time of year for family budgets as the holiday bills come due,” says Category Manager Kathy Horton. “Our Super Value Days event can help ease that burden by offering our customers the everyday items they need at a great price.”

Horton says the annual promotion not only provides Rite Aid customers with great value, but also delivers strong gross margin profits to help stores deliver a strong finish to the fiscal year, which ends Feb. 27.

To boost the brand’s presence in stores during Super Value Days, Rite Aid Brand merchandise is being displayed in the prominent main shopping aisle as well as in their regular store locations, with temporary price reduction signs posted at both locations to help customers find all of the super value items they are looking for.