Plans Underway for Rite Aid’s 50th Anniversary
In 1962, the first Rite Aid store opened its doors to serve customers in Scranton, Pa. In the 50 years since then, Rite Aid’s signature brand of personal service has helped the company grow to be the nation’s third largest drugstore chain. Starting September 12, Rite Aid will celebrate this strong tradition of personal service as it launches an anniversary campaign that includes store celebrations, community wellness events and customer promotions.
“For 50 years, Rite Aid has been an important part of the communities we serve, offering health and wellness products and services that help our customers lead healthier, happier lives,” says Rite Aid Chairman, President and CEOJohn Standley. “So this celebration is for everyone – including our supplier partners – who have helped our company live up to that strong tradition of personal service for our patients and customers.”
Rite Aid’s supplier partners will learn more about the company’s 50th anniversary plans and how they can be a part of this historical celebration during the 2012 Supplier Conference on September 11-12.
The RA50 Anniversary Campaign will kick off with celebrations in stores, distribution centers and at the corporate headquarters. The celebration will extend into the communities Rite Aid serves as wellness events are kicked off in many major markets— engaging community organizations, customers and associates.
Volunteer community outreach will also play a major role in the company’s 50th anniversary celebration and will be the cornerstone of a digital media campaign that will engage customers and associates.
A dedicated website, RA50.com, will be available on Sept. 12 to feature and promote corporate-sponsored wellness events across the country and celebrate associate community outreach activities. The site will also feature ongoing engagement opportunities with customers to build and maintain momentum and interest throughout the campaign.