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New RiteAid.com Dramatically Enhances User Experience

Millions of web users who visit RiteAid.com each month are now enjoying a more convenient and personal online experience. In addition to redesigning the entire website with a fresh, new look, Rite Aid has rebuilt the site to provide easier navigation for users and a robust digital platform that will strengthen the company’s web presence for the foreseeable future.

Rite Aid site

The new RiteAid.com home page

For starters, those who visit RiteAid.com can now access all content in three clicks or less, meaning that users have quick, easy access to the site’s most popular features like the wellness+ online dashboard, digital circular, online store and “My Pharmacy” tool to manage prescriptions online.

This rebuilt website, which launched in mid-March, also delivers a more personalized online experience. For example, customers can access their specific version of the circular by simply clicking on “Weekly Ad” under the “Save” tab and entering their ZIP code.

The new and improved RiteAid.com also delivers a better e-commerce experience through an enhanced online store, both through improved product presentations and the automatic display of recently viewed or purchased items.

“It’s clear that an increasing number of consumers are using the internet to shop, find information and take advantage of convenient online services,” said Senior Vice President of Marketing John Learish. “Thanks to the enhancements we’ve made to RiteAid.com, we can provide online consumers with an empowering, user-friendly experience that enables us to better extend our brand of health and wellness from our 4,600 stores to the digital space.”

A key extension of Rite Aid’s in-store brand is the more dynamic wellness+  online dashboard now available at RiteAid.com. Members who activate their online wellness+  account can view real-time points totals and savings summaries, select wellness rewards once they achieve 500 points and use the Load2Card tool to send savings directly to their wellness+  card.

According to Rite Aid’s Vice President of Marketing Craig Riner, the enhancements made to RiteAid.com not only deliver a better user experience, but also provide a solid foundation for the company to further enhance its online presence.

“We’ve rebuilt RiteAid.com in a way that allows us to make future enhancements more easily so that we can quickly respond to consumer trends and provide a robust online experience in the rapidly changing digital environment,” says Riner. “As a company, we’re committed to providing a website that offers the same high level of customer service that we deliver in our 4,600 Rite Aid stores.”

Other enhancements to Rite Aid.com include:

  • An enhanced homepage that provides quicker access to a broader range of functions offered by the site
  • Social media integration that allows users to share content from RiteAid.com on their Facebook and Twitter pages
  • A stronger search tool integrated with all sections of the website, including the online store, online photo center and Video Values
  • Enhanced search engine optimization (SEO), which gives RiteAid.com a stronger presence in the displayed results in online searches