Items & Merchandising Testing Now Available In Rite Aid Stores
Rite Aid invites its suppliers to become “Partners In Innovation” through a program that provides a process to test an item, product line, merchandising concept, new program or entire new category to determine its viability.
Rite Aid has teamed with Warehouse Products Testing (WPT) to create the New Product, Merchandising and Product Attribute Testing Program, which is available to current and potential Rite Aid supplier partners.
The program allows supplier partners, in collaboration with Rite Aid’s Category Managers, to test the sales potential of selected items, product lines, merchandising concepts, new and innovative programs, and planograms in select Rite Aid stores located throughout the chain.
Testing is monitored by Rite Aid’s merchandising department as well as a Testing Program Manager based at Rite Aid corporate headquarters in Camp Hill, Pa. This enables Rite Aid’s Category Managers to interact with WPT and have direct access to the test data for every item, in every test store, every week.
Merchandising set up at test stores is conducted by Crossmark, Rite Aid’s third-party merchandising group. For every test project, digital photographs are provided to all participants to document in-store set-up of test items and concepts. WPT also offers supplier partners reliable corroboration for product entry or concept acceptance into a Rite Aid planogram.
There is a minimal fee for testing and approval from the appropriate category manager is needed before testing can be performed.
For more information, visit the Rite Aid Supplier Portal’s “Category Management” section and select “Store Merchandising.” Those interested may also contact Rite Aid Testing Program Manager Tom Spilewski at firstname.lastname@example.org or 717-214-8894.