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Folds of Honor Named KidCents Partner, Receives $1.3 Million Donation


Since launching in 2013, The Rite Aid Foundation’s KidCents program has created many special moments for the communities Rite Aid serves. On Memorial Day, the ongoing support provided by Rite Aid associates and customers allowed KidCents to create yet another special moment.

During a celebration at the annual Patriot Cup Invitational Golf Tournament in Owasso, Okla., Folds of Honor was recognized as the first KidCents national strategic partner and presented with a donation of $1.3 million.

Folds of Honor

Founded by Major Dan Rooney, Folds of Honor provides educational scholarships for children in military families who have suffered the loss of a parent or have a parent who has been disabled during active duty. Since its inception, Folds of Honor has raised more than $70 million and awarded nearly 8,000 scholarships to the family members of fallen or disabled veterans.

The $1.3 million grant will provide scholarships for 260 kindergarten through 8th-grade children living in communities that Rite Aid serves.

“These scholarships are making a huge difference in the lives of families that have made the ultimate sacrifice for our country,” said CEO of Rite Aid Stores and President of Rite Aid Corporation Ken Martindale, who is also president of The Rite Aid Foundation. “I could not be more proud of our commitment to Folds of Honor, and how the engagement of our associates and generosity of our customers are helping us support these families and our communities in a meaningful way.”

“With support from partners like The Rite Aid Foundation, our organization is able to honor the sacrifice of our service men and women by ensuring that no child or family is left behind when they lose a parent while serving our country,” said Major Dan Rooney. “We are proud and humbled to be welcomed into the Rite Aid Foundation’s KidCents’ family and look forward to working with Rite Aid, its associates and customers to help those we serve achieve their educational goals.”

The KidCents program was launched in the fall of 2013 and was an immediate hit with customers, many of whom were excited by the opportunity to round up their purchase to the nearest dollar and donate the change to organizations focused on improving the health and well-being of children.

The momentum grew last September during KidCents’ one-year anniversary, when the first 200 KidCents charities were announced.  The Rite Aid Foundation celebrated the occasion by donating $10,000 to each of these inaugural KidCents charities, a total of more than $2 million to help children. Since that time, many more kid-focused charities have been designated as a KidCents charity and customers are able to direct their contributions to one specific organization.