Cleveland Marathon Participation Soaring Since Rite Aid’s Sponsorship Began
The Cleveland Marathon sold out for the first time in the event’s 33-year history, continuing a trend of increased participation since Rite Aid became its title sponsor in 2003. Participation is up about 200 percent – from 5,200 to more than 15,600 – during that time.
“This was an amazing day for our city,” Executive Race Director Jack Staph told WKYC-TV after the May event. It was also a great day for Rite Aid as the company enjoyed major publicity in a major market. A staff of about 25 pharmacists, interns and nurses provided nearly 2,000 health screenings, such as blood pressure, blood glucose or cholesterol, during a two-day expo held as part of marathon activities. “It was another successful year,” says Pharmacy District Manager Jill Sekola. “We also enrolled people intowellness+, handed out coupon books and health guides, and promoted the Rx Savings Program and our immunization services.”
A van load of corporate associates made the 325-mile drive from Camp Hill, Pa. to run the 26.2-mile marathon. “The weather was great and the city of Cleveland was incredible,” says Replenishment BuyerHeather Manock. “There were people everywhere along the course – more people than in previous years – and they were cheering and holding signs.”
Manock made the trip to Cleveland along with first-time marathoners Sheena Perry (Category Management Analyst) and Jason Delorenzo (Senior Analyst of Vendor Compliance) and marathon veterans Rich Handy (Inventory Management Business Analyst) and Jon Gable (Supply Chain General Merchandising Analyst). “It was an awesome experience,” says Perry, “especially to have some friends there when I finished my first marathon.”