Associates Fuel Successful CMN Balloon Campaign
A tough economy couldn’t keep Rite Aid associates from raising nearly $4.8 million during the company’s 15th annual Children’s Miracle Network (CMN) campaign, a total that surpasses last year’s mark by about $500,000.
Besides selling paper miracle balloons, associates created unique fundraisers for their local children’s hospitals, including motorcycle and bicycle rides, softball tournaments, spaghetti dinners, car shows and more.
More special events, such as the annual corporate car wash and several golf tournaments, are scheduled to take place through the end of the year. The company expects the campaign to take in more than $5 million after funds raised through those events are included.
All money raised during the campaign will go directly to the 118 children’s hospitals across the country where Rite Aid operates stores.
”The numbers tell the story – Rite Aid associates really went above and beyond for this campaign by asking customers to donate $1 and coming up with creative and fun ways to raise money for CMN,” said Public Relations Manager Ashley Flower. ”It was obvious from the very first week when we raised nearly $1 million that nothing, including the current economic climate, was going to get in the way of our associates helping kids at their local children’s hospital.”
The 2009 campaign marked Rite Aid’s 15th anniversary as a sponsor of Children’s Miracle Network. Since 1994, Rite Aid associates, suppliers and customers have raised more than $40 million for CMN when including funds from this year’s campaign.
”For the past 15 years, Rite Aid has been instrumental in making miracles happen for children’s hospitals,” said Scott Burt, president and CEO Children’s Miracle Network. ”We offer our heartfelt appreciation to Rite Aid and their associates for their efforts in making this year’s campaign a success.”