Actress Kate Hudson, Hairstylist Launch Eco-Friendly Hair Care Line At Rite Aid
Rite Aid is the first national chain to offer its customers an innovative new line of haircare products developed by actress Kate Hudson and her hairstylist David Babaii. David Babaii for WildAid products, now available in all Rite Aid stores, are formulated for all hair types and made from an exclusive blend of exotic and wild, natural and renewable ingredients. According to Babaii, the products are sulfate-free, paraben-free, free from animal products and free from all animal testing.
Associate Category Manager for HaircareSusan Bivens says, “Rite Aid is excited to offer our customers this new line of hair care products, which recently received In StyleMagazine’s 2009 Best Beauty Buy Award for Best Green Hair Care Line. We believe many customers will be especially happy to learn that by purchasing these products they are helping to save threatened or endangered wildlife.”
By purchasing David Babaii hair care products, customers are supporting animal conservation as 10 percent of David Babaii for WildAid profits are donated to the global wildlife conservation organization, WildAid. WildAid’s mission is to end the illegal wildlife trade and allow threatened species to recover to safe levels. The non-profit organization works with local governments to raise awareness and reduce the demand for threatened and endangered species worldwide.
As part of the launch of the products in Rite Aid stores, Hudson visited Rite Aid’s corporate headquarters in Camp Hill, Pa., to introduce the product line and discuss WildAid’s mission.